Cosmetic Tattoo


Frequently Asked Questions

I use pain control products to alleviate any discomfort. Every person has a different pain threshold, and yes, it can hurt but most women agree the results far outweigh the short term discomfort.

Basically yes. It is the same procedure but a cosmetic tattooist uses a lighter, quieter machine called a rotary pen and pigment lotions instead of ink.

Most of the pigment lotions used are Iron Oxide and Titanium Dioxide, a safe non-reactive substance. There are over 400 pre-mixed colours and more can be created by mixing colours together. Cosmetic Tattoo Pigment Colours have been created softer for use on the face.

This treatment can be permanent or semi-permanent. In most cases, colour has still been obvious after 24 years, which means some skin holds the colour more permanently. Especially in the eye area.

Yes. You know your face better than anyone and can draw exactly what you desire to be tattooed.

This is a brief outline of information. For a more comprehensive information pack or to have a free consultation please contact us on 02 8920 0600

Val Glover-Hovan – Cosmetic Tattoo Australia

The Australian specialist for those seeking superior Cosmetic Tattooing, Scar Camouflage Treatments and Training.

Since the launch of Cosmetic Tattoo Australia in 1985, it has developed an outstanding reputation worldwide as a leader in cosmetic tattooing/permanent make up, scar camouflage treatments and training programs.

As Australia’s first and most respected practice and teaching facility, it comes highly recommended by Beauty Professionals, Medical Practitioners, Cosmetic, Plastic and Laser Surgeons.

Dedicated to offering the expertise to enhance your facial features with permanent; eyeliner, eyebrows, beauty spots, lip liner, lip blend and full lip colour. Additionally camouflaging scars from surgical procedures, breast reductions, implants, as well as creating the illusion of nipples and areolas.

Cosmetic Tattoo Australia together with Val Glover-Hovan, owner and leading practitioner, invites you to come in for a free consultation to discuss your wishes and receive our professional advice. Additionally, you will be able to view the inspiring body of work which has made Cosmetic Tattoo Australia one of the top principals in its field worldwide.



Val Glover-Hovan has been in the BEAUTY, COSMETICS and IMAGE industry since 1975. The mid 1970’s saw the opening of her Beauty Salon, Beauty Business, in Manly, Sydney.  It was highly successful, with an excellent reputation offering new and innovative, as well as traditional, Beauty Treatments. Throughout her career, Val supported the Beauty Apprenticeship Training regime and trained many successful Beauty Therapists.  Beauty Business was sold in 1990. In 1983 the company Image Reflections Australia was launched.  Val introduced the Four Seasons ‘Colour Analysis’, Face and Body Makeovers to the Beauty Industry, improving people’s Image and Colour selections to match clothing, hair, makeup and accessories with skin tones. This concept gave many Beauty Therapists a huge financial boost to their existing business doing image makeovers and retailing high volumes of makeup.  Image Reflections Australia manufactures and continues to distribute Colour Analysis Kits, Swatch Packets and Four Season Display Boards.


Val’s career took a new turn, when in 1985 she pioneered Cosmetic Tattoo treatments in Australia. After having attended an introductory presentation at an Expo in France, Val went on to train with Ming Ming Chen. The original procedure of Cosmetic Tattoo was based on the manual method with a needle inserted into a bamboo stick held tightly together with cotton. The treatments were an immediate success with people from all walks of life, desiring a more permanent make up look.

Rotary Machines for Cosmetic Tattoo procedures were introduced around 1980, with most of the equipment and products coming in from Asia.  Today, improved technology and strict Health Regulations have transformed the entire Cosmetic Tattoo industry. The Machines, Rotary, Digital and Coil, are now being manufactured to a recognised standard, all with disposable attachments.  The Universal 2000 Rotary pen style machine, used by Val and distributed by Cosmetic Tattoo Australia, comes under this category. Similarly, pigments and the range of colours in the past were simply not good enough. Today, most of the pigments are manufactured in the United States, offering a huge range of colours for all skin, lip and hair colours. Leading manufacturers today pay special attention to World Health Regulations.

In Australia, Cosmetic Tattoo Australia is the exclusive distributor of Cleo Colours and Derma-Medical pigments. These leading USA companies supply pre-mixed colours to Practitioners throughout the world.  Included in their range of pigments are colours for Scar Camouflage and Nipple/Areola Re-colouring. Cosmetic Tattoo Australia is the largest distributor in Australia of Cosmetic Tattoo products.


Through her membership with Cosmetic Tattoo Associations in the USA, Val has managed to stay up to date with the latest developments in the industry.  She has both attended and been involved in the American Education and Trainers’ Seminars and has written articles for various publications. Val is a certified member, approved trainer, Board Member and Education Chairperson of the Society of Permanent Cosmetic Professionals (SPCP) USA and is regularly invited to speak and to demonstrate her techniques at Professional Conferences, particularly in regards to Medical Tattoo procedures. Val was the first practitioner to be appointed as the International Ambassador for The Society of Permanent Cosmetic Professionals, and was elected on the Editorial Board for the American Academy of Micropigmentation. Recognising the importance of maintaining a high standard within the industry in Australia, Val organises yearly workshops for Cosmetic Tattoo Practitioners in Australia, inviting leading International Educators from the USA to teach advanced techniques and theory.


In 1990, Val expanded the treatments offered in her clinic to include Cosmetic Tattoo Camouflage, beginning with the implanting of colour to recreate Areolas and Nipples for those breast cancer survivors having had breast reconstruction. Since then, Val has performed numerous camouflage treatments on scars resulting from surgery and injury on most parts of the body.
In 1992, Val’s constant drive to develop her skills led her to learn a procedure called M.C.A (Multitrepannic Collagen Actuation), also known as needling. This process involves using the Tattoo Machine – without pigment – to activate the body’s own Collagen, ‘plumping’ up Wrinkles. M.C.A. can also be used for Scar Relaxation, flattening, relaxing and reducing the tightness and thickness of scars. In some cases, colour can be restored on the white areas of scars without using pigment colour.
Over the years, Val has established an excellent working relationship with Plastic and Cosmetic Surgeons, Dermatologists, General Practitioners, Dental Surgeons and Beauty Therapists throughout both Australia and the rest of the world.


– 1992: Award of Excellence from Image Industry Council International, USA, for outstanding contribution to the Image Industry in Australia.
– 2001: Association of Professional Aestheticians of Australia National Salon Excellence Awards awarded and recognized Val for services to the industry.
– 2003: Lifetime Achievement Award from the American Academy of Micropigmentation (AAM) in recognition of the Achievement of Excellence in the Practice and Instruction of Cosmetic Tattooing and the promotion of the Highest Professional Standards of Micropigmentation around the world.
– 2005: Award in recognition and appreciation of the valuable contribution to the APAA and the Australian Aesthetic Industry.
– 2012: Val was the first person to be inducted into The Australian Beauty Industry Awards (ABIA) Hall of Fame, in recognition of those who have made an outstanding contribution to the Australian Beauty Industry throughout their career.
– 2013: Industry Leader Award from the Society of Permanent Cosmetic Professionals (SPCP), for exemplifying the true spirit of membership, fellowship and generosity in the permanent cosmetics industry.
Val’s experiences have made her a sought after speaker for University Courses, Medical Conferences, Beauty Shows, Beauty Schools, Women’s Groups and Cancer and Alopecia Support Groups throughout the country. Val has been interviewed on radio and also appeared on National Television many times in programmes such as Good Morning Australia, A Current Affair, Only Human, Foxtel’s TVSN, The Midday Show, What’s Cooking, Body Work and Morning with Kerri-Anne.
Despite Val’s many professional achievements, she continues to perform treatments and to teach the art of Cosmetic Tattoo in a full time capacity. Her training schools are held nearly every month, around which she treats an average of seven clients daily, 5 days a week, both in Sydney and interstate locations, putting a smile on thousands of very happy, satisfied clients.



Eyebrows frame and accentuate the eyes. This treatment is ideal for people who have over-plucked the hairs from their eyebrows, have gaps or scars where the hair has not grown back, are suffering with Alopecia, loss of hair, have visual problems or arthritis which makes it difficult to apply makeup, and people just wanting a definite shape to their eyebrows. Colour can be implanted as a beautiful, defined brow or as hair strokes for a softer result. If you have hair, colour can be implanted to give additional definition. Brows can also be ‘lifted’, giving the face a younger look.


Eyeliner for top and bottom eyelids can be dotted in-between lashes, fine, wide or tapered to define and enhance the eyes. This treatment is ideal for those with pale pink eyes, oily skin which causes makeup to smear, small eyes needing definition and shape, contact lens wearers, those prone to allergies, people with poor eyesight, or those who want to subtly enhance their gaze. Blue and green pigments will enhance eye colour. Eyeliner is for both men and women. PLEASE NOTE: if you are wearing false lashes/eyelash extensions we are unable to tattoo your eyeliner until they are removed.


This treatment is for people who have no definite lip shape, pale lips, sun damaged lips, uneven lips, lips that have lost the shape as a result of cold sores or injury, and people who like a definite lip shape to emphasise or enlarge the mouth. It is ideal for ladies with ‘crease lines’ or ladies who have had lip augmentation. Colour is implanted in a fine or thick line on the outer edge of the lips, giving a lovely-defined shape to the mouth. Having a defined Lip Line makes it easier to apply lipstick.


Lip-blending involves outlining the lip shape and then blending colour from the Lip Line onto part of the lips, making the outline less obvious. This can be in the same colour as the Lip Line so as to look natural or in a bold colour. This treatment can be used to balance a crooked lip shape or to fill in white areas where the Lip Line has been extended away from the natural Lip Line. For best results, a light to medium colour should be used, making the lips look fuller.


Lips are a sensuous and attractive feature of the face. This treatment is for people with very pale or uneven lip colour, and is ideal for the mature client. A very light or dark lip outline is created and then a colour is implanted all over the lips. Immediately following the treatment the colour will look intense, but depending on the colour used, skin condition and home care attention, the colour can soften by between 20% and 60% once healed. With your lips tattooed, there will be no need to wear lipstick or worry about it wearing off when you eat, drink or kiss – your lips will always retain that defined shape and colour, leaving you with a beautiful mouth that people will envy.


Turn an unwanted freckle into a feature. Beauty-spots are fashionable and look natural.
PLEASE NOTE: to colour a white mole, a letter from a doctor will be necessary.




There are a variety of treatments for the breast/s:
– Following breast reconstruction, colour can be used to effectively give the illusion of there being an areola and a nipple. Colour is tattooed into the desired shape and size.
– Scars surrounding reconstructed areolas and breasts can often be coloured to appear less noticeable to the eye.
– Pale or small areolas can be enlarged and/or recoloured whilst still retaining a very natural look.
Excellent results can be achieved with these procedures, giving a more balanced look to breasts and making you feel confident. Multiple treatments are necessary for best results. All consultations are free of charge.


General Face, Neck and Body Scars can usually be camouflaged.  Multiple treatments are necessary for best results.


Scars from scalp reduction surgery or transplants can be recoloured. This treatment is also helpful to men who have been left with long white scars where hair has been surgically removed for hair implants. Multiple treatments are necessary for best results.


Scars or burn scars can have pigmentation restored with various skin colours; white scars can be toned down to natural skin tone, but will always be visible. To give a more even skin tone, multiple treatments are necessary.


Unfortunately, we are unable to help most Vitiligo sufferers. Small white patches can sometimes be managed temporarily, but results are often ephemeral.



Also known as needling, M.C.A. involves using the Tattoo Machine – without pigment – to stimulate the production of Collagen, ‘plumping’ up wrinkles. M.C.A. can also be used for Scar Relaxation, flattening, relaxing and reducing the tightness and thickness of scars. In some cases, M.C.A. can even stimulate Melanocyte cells, restoring colour to the white areas of scars without using pigment colour. This treatment is often used in conjunction with scar camouflage.
– A consultation is necessary, as not all scars can be treated.
– Procedures above may need many treatments for a satisfactory result. Treatments are to be done 6–8 weeks apart.
– A test-patch is required.
– Areas worked on may look red for several days.

Before and After Photographs

These are original photographs, they have not been retouched in any way – they show before the treatment and the fully healed result. If you would like to request more photographs feel free to fill in a contact us form.

Before Eyebrow/Eyeliner                     Drawn     Immediately After Eyebrow & Eyeliner


Before eyebrows and After eyebrows


Before camouflage of Face Lift Scars and After camouflage treatment of Face Lift Scars



Before Areola Recolouring and After Areola Recolouring



Before Full Lip and After Full Lip

Before & After Eyeliner


Before and After Full Lip Colour

Before Scar Camouflage and After Scar Camouflage


Call GLOW on 02 8920 0600 for more information.